- Client: UnitedHealth Group Ventures
- Deliverables: Logo, Brand Language, Collateral
- Date: May 2017
- CD: Chad Hancock
- Copy: Jake Nassif
- Designed at Marvel Citizen
Renai improves care for patients suffering from chronic kidney disease and renal failure. Focused on giving people a better quality of life, I wanted to create a brand that felt uplifting and transformative, leading me to use the crane as a symbol of hope for the logo.