- Client: Blue Cross and Blue Shield of Minnesota
- Deliverables: Logo, Brand Language, Web/Collateral Templates, Style Guide
- Date: Aug 2018
- CD: Chad Hancock
- Designed at Marvel Citizen
Social Impact is the corporate social responsibility team at Blue Cross and Blue Shield of Minnesota. Their goals in making a healthy difference in people’s lives focus primarily on developing programs within the community, health care and the environment. By referencing the existing brand language of BCBS-MN, I created an internal identity system to support their efforts in building a stronger business and community.